Tempest celebrates 25th anniversary (1990-2015) In 2001, small and mid-sized businesses were looking beyond just CRM systems. They wanted to transform their organizations, get closer to customers and make their sales teams more effective. Tempest added more consultants, support staff and contractors to keep up with the new client needs. Agency provides change management, CRM and sales skills … [Read more...]
How to Use Buyers’ Digital Body Language to Empower Your Reps (steps 5-7)
Improve demand generation In this last installment of the Seven Steps to Grow Your Business from Website to Sales Funnel, learn how to empower your sales reps with a proven demand generation process and hone your content strategy. Many companies already track clicks of links inside marketing e-mails, but to be truly effective, you need to follow these critical steps on an ongoing basis to … [Read more...]
Lead Nurturing (Steps 2-4 to Grow Your Business…)
Lead Nurturing require systems, processes and content This blog article continues the demand generation process and content strategy: Importing lead information into your CRM system Determining which leads go to a sales rep or require nurturing Nurturing and literature fulfillment (content based on buying cycle) 2. Import lead information directly into your CRM system for follow-up If … [Read more...]