Getting customers and vendors involved in promoting how well your products or services meet their needs, so your marketing campaigns become more effective and credible, requires complete marketing communications and planning. Our role as consultants is to help clients structure their conversations around finding value and delivering it. Their clients and vendors, in turn will be more than glad … [Read more...]
Can You Strategically Attract New business with Published Articles?
Establish the criteria important to customers Why is it so important to be acknowledged in your industry or marketplace? Not just because it delights executives, sales reps and customers, but because it effectively builds credibility. Your story or article can take on a life of its own creating interest and preference for your products or services over your competitors. It can help establish you … [Read more...]