Tempest celebrates 25th anniversary (1990-2015)
By 2011, the CRM industry was disrupted by four technologies – cloud, social, mobile and marketing – contributing to the bulk of interest and investment according to the Gartner Group. In response to these trends, Tempest examined its product portfolio in light of its clients’ needs and evolved as a digital marketing agency.
After mastering GoldMine and ACT! CRM systems along with their integrated e-marketing systems, Tempest chose to focus on demand generation and lead nurturing by developing inbound marketing content supported by structured sales processes including opportunity management.
Agency provides marketing communications geared to the buying cycle
As a digital marketing agency, Tempest helped clients plan and implement their outbound and inbound, communication strategies. This provided an integrated approach to content development and delivery that matched their customers’ buying cycle, their sales process and most importantly – their business strategy. Tempest began working more closely with its clients that were most interested in developing their brands and images, as well as growing their businesses.
Best customers want integrated marketing and social media campaigns
Tempest continued to work with and acquire major clients in service industries: BDO USA, Chase Creative Unlimited, HillDT Solutions, Holland Home, Informa Business Systems and Lynn Medical Instruments, as well as manufacturers: Motan and Sure-Loc Aluminum Edging.
These organizations looked to Tempest for e-mail marketing integrated with their CRM systems, marketing and marketing communication plans and campaigns, as well as website design and content. All the while keeping in mind how opportunity management should match the buying cycle of their customers and track within their CRM systems because social media activity became a powerful influence.
Image still important, especially on mobile devices
According to Tempest’s clients, some had neglected to keep their image current with the changes that had occurred in their respective businesses. It was time to correct that, as well as become proactive in projecting it into the future. Not only did they want to differentiate themselves from their competitors, they wanted to communicate the value their business investment would bring to their customers. Many were involved with cutting-edge technologies, which would transform their and their customers’ businesses. Often this called for revamping of websites with mobile responsive themes, adding social media campaigns and totally updating or creating their full stream of marketing collateral (sales literature, brochures, testimonials, magazine articles and ads, sales questionnaires, presentations, and proposals) to support their new images and attract the best customers and prospects.
If your organization wants to improve its ROI on marketing including mobile technology and social media – then Tempest can help manage that transformation with better planning, project management and marketing communication best practices. Contact us or find out how in our Strategic Marketing Plan and Marketing Communication Plan Workshops.