Dealing with New Strategic Issues

Planning and Dealing with Change

Tempest uses the cheese metaphor to attune people's hearts and minds to achievement of goals rather than dissipation of energy from resistance to change. Based on the number one best-selling book, Who Moved My Cheese?, reveals profound truths about change from this simple parable. Tempest applies these insights and methodologies in a seminar certified by Spencer Johnson. Learn best practices of the change management experts:

• How to prepare for change
• When to interpret signs of change
• Identifying destructive behaviors
• Minimizing stress

Isn't it time you and your team stop fighting change and channel your energies more positively?

Developing a Practical Marketing Plan

Make one-to-marketing an integral part of your organization's culture. 

• Determine your firm’s market position and understand customer perceptions
• Learn how to build better relationships with customers and alliance partners
• Evaluate the impact of pursuing new business from existing, as well as new customers
• Develop strategies for new products and services
• Write action plans that achieve measurable business objectives

This planning service requires specific information about your firm and its markets before developing strategies. All information is kept confidential.

Find out how to develop strategies matching your customers' needs to your capabilities while considering changes in the marketplace. 

Developing a Personal Market Planning Workshop

Find out to leverage efforts to achieve marketing goals. Use this knowledge to improve your sales effectiveness:

• Write a Personal Marketing Plan that you can commit to achieving
• Translate strategic marketing plans (from Developing a Practical Marketing Plan) into practical terms and activities that are recorded and measured using GoldMine Customer Relationship Management Software
• Build a Feature/Advantage/Benefit Matrix to provide a consistent message to each target market relating to each product or service
• Create an understanding of the Unique Selling Proposition for each product or service

Walk away with the tools to make you an expert from your customers' perspective

• Map for Business Development - Understand segmentation of target markets and which of your services and products will most appeal to them.
• Market Segment ABC Assessment - Identify major prospects in each market, the highest potential ones, as well as existing customers.
• Competitor Analysis - Identify the competition to your organization and its position. This will help create Unique Selling Propositions.
• One-Minute Phone Script - Developed and personalized during the session, to introduce yourself, your organization's products and services, and local your business referral network.

Tempest will facilitate meetings with your organization's business development executives for planning each session and customizing training materials, as well as debriefing owners and top management.

Contact us today to help you develop a consistent sales and marketing message with a plan to reach each customer more effectively.