Identify and target your best customers
Locate the source of untapped profits by profiling your customer and lead information with Dun & Bradstreet demographics.
Identify your top markets more accurately, equalize sales territories based on real potential and rank new leads by their true potential.
Optimize your new customer sales
Avoid wasting time on unqualified leads and focus efforts on closing the
best deals. Develop procedures to streamline the selling process, so reps
have more face-to-face time.
Implement GoldMine CRM systems
Tempest can help your organization develop integrated, sales, marketing and loyalty programs using popular CRM software
including GoldMine. With a proven methodology to meet your business goals and achieve system acceptance at the executive and user level, you can expect on-time, on-budget project completion.
To ensure that the design is correct for your organization, Tempest begins with sales and marketing process and communication analyses, a project scope definition, development of system prototype
(with your designated vendor) and a presentation of findings to management and the implementation team. Services include:
- Project management
- Process maps and presentations
- Data conversion strategies and demographic enhancement
- Development of your Unique Selling Proposition for use in sales pitches and marketing messages
- Training in Advanced Marketing, Sales Skills and Change Management
- Follow-up support and process improvement
Build customer retention strategies
Increase the lifetime value of loyal customers by capturing their interactions with your field sales, telemarketing, customer service staff and your web site. According to a recent study by Tempest and the Seidman Business School of Grand Valley State University, more than 70% of B2B organizations do not have systems to record interactions between customers and field sales, telemarketing, customer service staff or their web sites.