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Dealing with new strategic issues Help your organization develop customer-centric marketing plans and rapidly adapt to change in today's turbulent economy. Find out how to monitor the execution your strategies and attune the hearts and minds of your staff to achieving goals. |
Serving customers better Redefine your marketing and sales processes around your best customers' needs. Create synergy between marketing and sales. Learn how to use your Customer Relationship Management (CRM) system to measure the effectiveness of your processes. Provide outcome-based skill training. |
Laser's Resource Boosts Sales by 28% "Improving sales effectiveness is a critical success factor for business growth," says Tom Senecal, president of Laser's Resource (LR). LR conducted customer analysis and market research to identify its best customers. Then, determined market potential, focused selling strategy and boosted sales. |
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